A couple of years back when I decided to try to ‘get my work out there’ I read a book on art marketing entitled Starving to Successful by the owner of Xanadu gallery, Jason Horejs. I learned a great deal from reading it and still follow Jason’s blog and seminars today. One of the things that struck me the hardest in the book was that he spoke heavily about the consistency in your work. Being that collectors and gallery owners don’t want to be confused by the message your sending. Your work should be consistent and have a common thread running through it, from painting to painting.
Over the last few months, the owner of DragonFire has challenged me to step out of my comfort zone. Mix it up… dare to be a little inconsistent. She still wants her customers to see my street scene paintings but wanted me to offer some new pallets, different angles, and different emotions in some of my work.
Well, in the hopes of not confusing you…. I’ve stepped way outside of my little box. But in doing so I realized something. Just because the scene is different, what I paint for remains the same. You may not be able to see a connection or consistency between scenes such as the two to follow but it exists (for me). What I try to capture each time I pick up a pallet knife or brush, is a human emotion. Something that lives within that moment in time.
So, I’ve been working on the challenge set before me – while still trying to remain ‘me’ as an artist.